STAA Conference, Washington DC, January 2002
Content
- A web site is a very public publication
- Developing the content requires
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- Strong project management
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Good writing and editing
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- A good sense of audience
- A sense of the "rhetoric" of the Web
- Cogent, snappy "hooks" possibly with links to more detailed material
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Language
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- Use language that is natural to your audience.
- Avoid jargon -- use technical language only in parts of the site that would be of interest to specialists.
- Speak to your audience using terms they find familiar -- the Internet is an informal place
- The use of conversational but polite language, and complete sentences, appeals to most audiences.
- Good content is made easier with
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- A clear sense of direction about the organization's goals
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- Have the Board and the Artistic Director made decisions about the site?
- What are the priorities (sales, education, fund-raising?)
- What do you really want to communicate?
Red check marks highlight points that will be of interest to established sites as well as new ones.
